Marketing Made Practical

Hi,

I just posted my new website for the Marketing Made Practical program. This program will help you develop your funnel business structure and focuses on the 3 best marketing venues for coaches:
1. Speaking
2. Writing
3. Networking

Marketing Made Easy Overwhelm

I designed the Marketing Made Easy teleclass series to be a one-stop-shop for coaches who are marketing their business. I have literally explored hundreds of marketing resources - over 40 books read and outlined, teleclasses, websites, workshops, advice from experts, and my own marketing experiences - and compiled what I believe (and other experts) to be the best information available for coaches to successfully market their business.

Because I am so into it and know the material so well, I sometimes forget what it is like to just start learning about marketing. I have heard from several participants that there is SO much information they don't know where to start.

My mission is to add value to the world by helping coaches build a successful business so they can continue to live their calling. I DO NOT want for coaches to get so flooded with information they just stop marketing.

(I'm being very long-winded, I know) SO - I am offering up to 2 BONUS Q & A teleclasses to answer your questions around the material we have already discussed. All you need do is post your questions (click on the little envelope at the bottom of the post). The first 6 posts will be invited to participate in the Q & A Panel Hot Seat (I actually already have 3 panelists - so now we are down to 3 more) where they will get a chance to work one-on-one with me during the teleclass for up to 20 minutes on what ever questions they have about the Funnel Marketing Process and the Marketing Made Easy teleclass series.

I'm anxious to hear what you have to say.

Niche or Die

When coaches resist to niche, they resist success. Most coaches who struggle do so because they have no defined niche. They fear they will limit themselves if they do. They don’t want to be confined to one type of coaching. Many coaches wait for a niche to find them, wanting to see what comes their way. Or, they want to help everyone in the world, so why cut people out?

I’ll tell you why. Because if you try to speak to everyone, you are speaking to no one.

If you want to be heard, if you want your message to get out there, if you want to have the greatest reach and make the most impact you MUST niche.

It’s not always easy to identify a niche. It takes time and effort. Niching is an exercise in self examination. You have to be prepared to really look at what is important to you.

• If you don’t know who you are talking to, you won’t know what to say.
• For people to pay attention, you must speak to their greatest desires or sharpest pains.
• People demand experts and specialists. Not generalists.
• Your message won’t resonate with anyone
• You waste lots of time, energy, and money marketing to the world

The benefits of having a tightly defined niche include:

• You will genuinely know and understand the pains of your clients
• People who are looking for the solutions you have to offer will find you
• You are seen as THE expert in the field – one people will pay big bucks for
• You have fewer competitors
• Your marketing will become much more efficient, easier, and see better results

Narrowing down a niche doesn’t mean you are narrowing down your possibilities. It actually opens up a whole new world of people that are already looking for you and know you have the answers they are willing to pay for. Quit gasping for air in your coaching business. Define your niche and breathe in success.

Next time, we'll discuss how to go about narrowing down your niche!

Til then, kj
For more information, check out my websites:

www.marketyourcoachingbusiness.com

www.marketyourcoachingbusiness.com/marketingmadeeasy.html

The Value in Marketing

Marketing a coaching business is perhaps the easiest business to market. Today, marketing is all about making relationships. Making relationships is all about giving and caring. Coaches make relationships through listening, connecting, and being very present at a deep level. Coaches are experts at that. One way coaches do that is through sharing priceless knowledge and wisdom.

Coaches have so much information and knowledge at their finger tips. By giving away our information and reserving our knowledge and wisdom for paying clients, we are not only offering tremendous value to the world, we are also extending our reach and helping more people than we could ever do with one on one coaching.

So start freely giving your INFORMATION away. People will see so much value in you and what you have to offer they will be beating paths to your door.

What information do you have that your niche market can use and implement RIGHT NOW? Add value to the world. Give it away.

Til next time ~ Kathy Jo (kj)